Craig Della Penna
I’ve been a REALTOR in Massachusetts for over 13 years now and am consistently among the top producers in the Northampton area. I came on board with The Murphys REALTORS because I am a firm believer in the concept of local. And in the context of real estate I believe in local firms who don’t have to send hard earned money to far away corporate offices. The Murphys REALTORS is a locally owned company and we have 3 offices in Northampton.
Also, in the world of 21st century real estate, you have to have core beliefs and a niche that you can hang your hat on. If you are a REALTOR without a niche, you’re probably not doing well. Lots of generic REALTORS have left the business during the recession because this lack of focus, translated into a lack of business.
I have been focusing on a special niche: the sale of houses near to rail trails, greenways, or other conservation lands. I am the first REALTOR in the U.S. to develop such a niche and have been featured in several national and state REALTOR trade magazines, a Boston Globe editorial, an article in the Wall Street Journal, and even in United Airlines’ in-flight magazine, Hemispheres.I also specialize in houses in walkable/bikeable neighborhoods — especially antique or historic houses in those traditional neighborhoods. Click Here to go to my CV and see where I’ve been and what I do.
And for a more narrative-like layout of my journey, go to this.
Of course, not many people just appear early in life into the world of real estate. And all REALTORS bring to their practice, their life experiences and I have had an extraordinarily different and interesting life journey in the past 30 years.
I am the author of five books and interestingly enough, in the past few years, four books have been written by others, that feature me as a case-study in creative marketing–in four different realms.
I also hold a Certified Residential Specialist designation–CRS. Only 3% of the REALTORS in my marketplace have this designation.
Along with my wife Kathleen, we operate SUGAR MAPLE TRAILSIDE INN, a successful bed & breakfast located in a nicely restored, 1865 farmhouse in Northampton’s historic village of Florence.
Our renovation of won a historic preservation award from the city and was featured on HGTV’s RESTORE AMERICA television program. While the the B&B itself was featured in Yankee Magazine’s Best of New England-70th Anniversary issue. We typically win “Best in the Valley” from a local weekly magazine.
I understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why I’m dedicated to providing exceptional, personalized service for all of my clients. I take great pride in the relationships I build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.
I’m a high-tech person and I’m always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With my extensive knowledge and commitment to providing only the best and most timely information to my clients.
A short video below talks about how I work with both buyers and sellers–in their words.